What do people usually do nowadays, especially if they’re going to an event? They usually share their plans on social media and they also talk about the things that happened after the event as well.
Therefore, it is part of your job as an professional event planner to make sure that your guests and attendees will start posting about the occasion onto their social media accounts to help you gain more coverage.
Here are some must-do tips for you to follow when planning an event:
1. It Starts with the Marketing
In the past, I’ve had a number of events that really didn’t have a lot of attendees. It turns out that my marketing efforts were just not enough because I really did not pay a lot of attention to it.
As soon as I started focusing on my marketing campaign, all of the events thereafter have become quite successful and loud. Marketing is a promotional tool that event planners should always use to make sure that the event is going to be jam-packed with a lot of guests.
One tip I can give you is that you need to create these “personas” or simply put, you have to create a character that represents the typical audience you want to attract to the event.
After making such, you will then ask questions like, “what will entice me to join in?” and “is it going to be fun?” Structure some questions around those themes and you can better come up with a marketing campaign.
2. Make Sure It is Easy to Share
So, you’ve started marketing the event. You’ve posted it on your own website as well as your other social media accounts. If you have shared the event and posted it on most of the platforms, you have to make it a point that it can be easily shared by the public.
Suppose that you’ve posted about the event on Facebook, make the post go public so that it can easily be shared with the attendees’ peers. Also, it would be best that you market the occasion to as many popular social media sites as possible.
3. Keep Them Engaged During the Event
People will not hesitate to share their experience, especially if they’re having fun. Plan some activities ahead that will encourage customer engagement.
Have a dance party afterward or perhaps some form of entertainment and people will instantly snap a photo or a couple of them and post it on their social media accounts. Don’t forget to leverage the power of hashtags since it can really help boost the popularity of your event.
4. Don’t Forget to Follow Up Afterward
Once the event is over, your job is actually not done yet. You then have to follow up on your guests by sending out some short survey forms for them to answer.
Ask them questions about the event- if they enjoyed it, what could have been improved, and what
they would like to see in the next similar occasion.
Knowing about what they want will really help you in your future events, so be sure to follow up with them afterward.
Social media is a powerful platform that event organizers should leverage. Making the event as memorable as possible will help its popularity since attendees will surely share their wonderful experience on the platform.