Event planning is in itself a time-consuming, challenging task. But what about promoting the occasion? You need an efficient strategy to be able to spread the word to people who can be your potential guests and customers. How can you make sure that your occasion will be both successful and profitable?
Below are some tips by big event management companies you should keep in mind.
1. Incorporate plenty of links to your posts.
Social media is the one of the best avenues to promote your special occasion. No matter how big or small your event is, you should implement a social media strategy that will help you spread the word about it. Choose the right platform, and make sure to communicate the message in an efficient and timely manner.
2. Produce at least a single print ad.
At this day and age, the digital landscape is the way to go when promoting an event, product or service. However, don’t single out print media just yet. Remember that there is always high traffic in social media, so there is still a chance that many people will not see your posts. Print ads is still an effective approach to reach a particular target market.
3. Direct mail can be an effective promotion strategy, if done right.
Have you considered including direct mail in your event promotion strategy? If you really want to reach out to your target audience, this can definitely get the message across. It can be a bit expensive, but it is more personalized. Make sure to add a call to action, and trackable link so you can monitor the event registration outcome.
4. Make it personal.
The best event invitation is the most personalized and unique one. If you really want to boost your event’s attendance, see to it that your invite is captivating and exclusive. There should be a one-of-a-kind vibe that your audience wouldn’t want to miss.
5. Discuss all promotion options with your client.
Maintain a good relationship with your clients by communicating well. When it comes to promotion, it’s best to discuss all the possibilities. Give them all possible options, as much as possible. You and your client must always be on the same page.
6. Know and understand your audience.
This is the key to success and establishing good relationships. If you know and understand your audience, you can mount your event based on their likes and interests. Why don’t you post surveys and simple questions on social media? Read the answers of your followers, and use this as a guide for your upcoming events.
7. Keep your messages simple.
Your target market is composed of busy people. Everything you write on invitations, whether print or online, should be straight to the point. Keep in short and sweet, and consistent across all platforms.