If you want to become a successful entrepreneur, you should definitely try e-commerce. Many people are buying stuff online due to the existence of mobile devices such as smartphones, tablets, and laptops. That is why they now have more ways than one to buy stuff online.
That being said, as an online entrepreneur, you have to make sure that you know the trends that will dictate what the industry will do moving forward.
Today, I am going to go over some of the e-commerce trends of 2020.
Products Directly on the Homepage
Back in the day, online retailers would have to create specific internal pages on their websites to showcase the products that they have on offer. Nowadays, you will get better results (and more sales) if you actually post your main products directly on your homepage.
The reason why this works is that people, by nature, are a bit lazy when it comes to looking for something. Immediately presenting them with options can help influence their buyer’s decision and thus, allows online entrepreneurs to rack up the sales numbers.
Videos for Products
It is without a doubt that many people prefer consuming video content rather than reading huge blocks of text. This is according to a Google survey back in 2018.
With this in mind, you need to consider not only using images on your product pages but also make a sort of video description that highlights all of the features of the products that you sell.
As more and more consumers use their smartphones for pretty much anything- this, including buying stuff online- should compel online businessmen to make their platforms mobile-friendly.
That means that all of the product pages, as well as their text or video descriptions, should conform to smaller device displays much more readily than ever before.
More User-Generated Content
A lot of people go online to find products to buy and although entrepreneurs can do their very best to entice people to buy what they have to offer, some of them may tend to see this effort as bland and boring.
Consider implementing user-generated content as a means of convincing people to buy from you. Thinks like user reviews, pictures, or even videos that people send to you are much more powerful ads than whatever you can come up with.
Although video product descriptions could help you get more and more people to buy from you, that may still not be enough. The best thing that you can do is use augmented reality. Let me explain.
When people buy stuff online, they would have to rely on the photos and videos of the said product but that may not be enough since some of those do not actually do the said product justice.
By using augmented reality, people can actually ‘interact’ with the product; convincing them to make the purchase.
More Emphasis on Voice Search
I think you know by now how important search engine optimization is to a website, right? But, as more and more IoT devices have become mainstream, it is now imperative for online entrepreneurs to make use of long-tail keywords in favor of voice search.
Amazon Alexa, Siri, and Google’s own voice search engine would require more a natural string of words to be used to make a product search, for example, so using long-tail keywords just makes sense in this regard.
Social Media as an Entrepreneurial Platform
There is a reason why social media marketing has become quite a popular thing in recent years and that is because there are so many potential customers that you can find on the said medium.
That being said, utilizing social media as a means of getting new customers just makes sense. You got to be where your customers are, right?