Andrea Phillips

4 Tips For Navigating A Buffet

March 1, 2019
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Always Have A Game Plan When Going For A Buffet

I used to eat a lot of food, especially when I’m at an all-you-can-eat buffet or at someone’s house party. Although I didn’t see it as a problem at that time, I gained a lot of weight by eating copious amounts of food.

Then, one documentary I watched on the television changed my perception of food. I will never forget what the doctor said, “you have to decide whether you eat to live or live to eat”. That stunned me for a moment and after that, I decided to change my ways.

And no, this is not to say that I do not go to eat-all-you-can restaurants anymore or attend some parties. This is to say that you have to be more mindful of what you consume and controlling the portion sizes as well.

So if you do have the same struggles as I once had, then here are some tips to help you navigate a buffet.



Always Check Before You Eat

What usually happens in a buffet is that you are presented with a lot of different food that is placed in containers, plates, and bowls. Before getting some and putting them on your plate, you have to inspect them first.

For the most part, the food that is presented have actually been there for some time and if the food is cold, you may want to look for something else.

You see, once that happens, it is usually an indication that it has been out for a while and that bacteria might have landed on it as well (something that you do not want to get from the food that you eat).



Be Strategic

I used to get one of those really big plates because I want to stuff as much food as possible in every sitting. However, this is problematic because you might end up getting more food than you need to.

I suggest that you get a smaller plate and then survey the area first to see which foods you really like to eat and then get them once that is done.



Indulge A Little Bit

I am always a sucker for desserts. I always followed the mantra, “there is always room for dessert”. But, I know that these delightful treats can actually be harmful to your body as sweet foods, as everyone knows, would increase your weight by lot especially if it is consumed in copious amounts, and I have found that in controlling my impulse towards food such as this, it has helped in managing my body weight, which has helped in other areas of my life. Losing weight is a great self-esteem booster mentally, spiritually and especially physically. Studies have shown that one of the most prevalent issues with being overweight, for men at least, is not being able to last longer in bed. This is a huge deal amongst men and one of the best ways to stop this from happening is by losing weight, so start managing your food intake, men.

After you’re done finishing the main meal, it is actually okay to indulge a little bit on some desserts. But, the best approach here would be to get just a small portion of the dessert.

Suppose that you’re used to getting two slices of cake, cut it back by one slice or better yet, just get half a slice. The same principle applies to the other desserts as well.



Positioning is Key

You want to be situated in a place where you’re far away from the buffet table so that it will discourage you from getting back way too often. If that is not possible, probably because the restaurant is full, just do not look at the buffet table and sit somewhere that makes that possible.

7 eCommerce Case Studies You Need To Learn From

January 15, 2019
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Learning From The eCommerce Case Studies

You’ve heard it previously – dependably be trying.

Be that as it may, on the off chance that you’re maintaining an eCommerce business, the errands of examining your site information and distinguishing spills in the channel normally get pushed to the base of your plan for the day. Let’s be honest, you have 97 different matters you SHOULD be done today.

So in view of that, we’ve collect all the accompanying 7 genuine world eCommerce exercises to enable you to get directly to the point in executing some straightforward answers for increment your online deals.

[eCommerce contextual investigation #1] Accomplished 40% more changes by following up to

A typical eCommerce issue is prospects leaving the website page, simply before  finishing their request. As purchasers, previously we’ve all done it.

So the group at needed to check whether they could “revive the fire” and land a few deals from the hot leads utilizing target follow ups. These are guests who made a record by putting a thing in their shopping basket, so we can observe some genuine aim to buy at some phase along the process.

The group were sure that sending focused on follow-up messages by and large brought about deals yet didn’t know on the best time span in submitting them. So they tried to send the email at two substitute time slips post truck relinquishment; the main gathering sent the next morning at 11 a.m. what’s more, the second gathering 48 hours after the truck surrender.

The messages sent at 11 a.m. the next day conveyed:

  •    an open click rate of 38.63%
  •    an active visitor clicking percentage of 19.54% and
  •    a change rate to clearance of 27.66%

The messages sent following 48 hours conveyed:

  •    an open click rate of 38.01%
  •    an active visitor clicking percentage of 24.71% and
  •    a change rate of 40.00%

In spite of the fact that sending these messages on the next day post truck surrender had a marginally higher amount of open rate, the most vital figure, change to deal was essentially lower.

7 eCommerce Case Studies You Need To Learn From

Bring home message #1

Send a subsequent email to individuals who forsake their trucks, in case you’re not as of now doing it. In spite of the fact that discover that 48 hours later can be considered as one of the best performing time, an alternate rhythm and time slack might have been work better with the client base, so try out numerous choices

[eCommerce case study#2] Edible Arrangements supported same-day deals by 8% with one basic informing change

Palatable Arrangements had a genuinely regular showcasing obstacle. They offer clients an equivalent day conveyance alternative (and have performed it for quite a long time) yet individuals weren’t exploiting the offer since they didn’t think about that matter.

To teach clients about this choice they altogether expanded perceivability with a vast pennant in a greatly conspicuous location on the landing page, just underneath the route bar. This made criticalness around the offers, specifically by highlighting a commencement clock to the due date on the same day of conveyance. It was difficult to let it go or misjudge.

The aftereffect of this basic commencement highlight? An expansion on the same day deals by 8%!

Bring home message #2

You needn’t bother with another item to advance something. Individuals probably won’t think about an item or administration you as of now have to involve, so by expanding perceivability to your current group of onlookers, you might have the capacity to gobble up some speedy successes. Besides, on the specific precedent, making some desperation is dependably a decent deals technique. Urge your gathering of people to act now, rather than later (or never).

[eCommerce contextual investigation #3] Streamlined the Company Folders statement page to expand transformation by 68%

Organization Folders is a setup business yet had a site that their CEO conceded was “clearly a year ago”, which is putting it tenderly.

The fundamental issue they needed to cure was their online statement work. This is an indispensable advance in their promoting pipe, so making the procedure as smooth as conceivable was basic to eventually driving more deals for the business.

This sounds a basic errand yet with more than 15 million item blends, the current citing framework was exceedingly intricate. Moreover, there was a high rate of prospect on dropping out from the shape incompletely finished.

Naturally, they expected that getting the shape onto a solitary page would help get prospects through the procedure, however subsequent to studying their best clients, they understood that an upgrade was fundamental.

They made a bulky single stride process with heaps of alternatives and split it up into a multi-step nibble measure process (presented underneath). Doing this brought about an incredible 67.68% expansion in absolute statements.

Bring home message #3

Separating a confounded framework into reasonable littler advances can enable keep to individuals centered and increment change. In spite of the fact that extra snaps can frequently be viewed as new chances to lose clients, the Company Folders encounter discloses to us on the shorter ventured frames of streamlining is the best approach at the present time.

[eCommerce contextual analysis #4] dumped social catches to support deals by 12% became involved with the pattern towards social evidence, with “Like” and “Offer” symbols on their item pages. In any case, they saw uncommonly low transformations on pages with those social sharing catches.

To test what was happening they made two variations of a similar page with and without the social offer symbols.They expected that by de-jumbling the page, it would keep clients concentrated on the job needing to be done – looking at.

The outcomes? Pages without social offer symbols saw an enhanced “add to truck” navigate by 12%.

Bring home message #4

Because every other person is doing it doesn’t make it right. Continuously placed yourself in the attitude of your client, and keep them concentrated on the fundamental undertaking you need them to finish. Clean up pages with pointless activities to concentrate on making the deal.

[eCommerce contextual analysis #5] Express Watches discussed value versus validness… With stunning outcomes!

This is a great issue for online stores; Do you brag the least cost or the most genuine items?

7 eCommerce Case Studies You Need To Learn FromThe group at Express Watches were discussing whether to impart a ‘most minimal value ensure’ versus a stamp of genuineness on their site. They tried variations with both, each recounting an alternate tale about the demographic: deal seekers versus devotees. The outcomes were really astonishing.

By naming the website with the identification of genuineness, Express Watches saw an expansion in online offers of 107%. An enormous differential from the cost based informing, basically from a little seal of genuineness.

Bring home message #5

You may think you realize what your crowd needs, however trying out some other offer could amaze you.

[eCommerce contextual analysis #6] Underwater Audio expelled graphs to knock deals by 41%

Submerged Audio had an issue with guests who were amidst their business pipe, inquiring about explicit items however then decreasing at the page of correlation. When they saw this hole they chose to get to its base.

At first look of the old and new forms of the page , they don’t look excessively changed, however, the unseen details are the main problem.

The first one was more jumbled with the table organizing separating the stream of data. To test what the issue was, they overhauled the examination page to make it less difficult and progressively streamlined.

The new form got rid of the streamlined the content, put everything over the overlay and information tables. The outcome? The updated page had an expansion in online offers of 40.81%.

Bring home message #6

To cite Occam’s Razor, “the most straightforward arrangement is regularly the best” and the less complex stream worked ponders for Underwater Audio. Discover pages in your pipeline where clients are dropping off and perceive how you can improve them to center your clients.

[eCommerce contextual analysis #7] Paperstone took out their opposition with a straightforward correlation table

Paperstone is a little paper organization that rivals extensive brand enormous box stores like Viking and Staples. With the vast majority defaulting to the brands they know best, Paperstone expected to figure out how to use their qualities against the opposition; bring down costs.

As opposed to paying as much as possible to go after publicizing consideration, they essentially incorporated a correlation table on the landing page demonstrating their value opposite that of their rivals.

This basic table expanded online deals by 10.67%! Simply consider how much income that would have the mean for the business, without running any new advancement or crusade.

Bring home message #7

Evaluate your opposition and distinguish your qualities. At that point grandstand, these against your rivals’ shortcomings to make your business resemble the conspicuous decision when thought about.


3 Ways to Reach More Customers with Social Media this Holiday Season

November 29, 2018
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Achieving your clients or contributors — especially through social media — is vital to driving your year-end and occasion objectives. Be that as it may, with lessening natural reach on social marketing stages like Facebook and Twitter, how might you get before more clients this Christmas season?

Here are three hints that don’t take excessive time yet can highly affect your social media reach throughout the following couple of months.

1. Make a Facebook occasion

Regardless of whether you don’t have an “uncommon” occasion booked around the Christmas season, you ought to utilize the occasions usefulness on Facebook for things like a deal, for instance.


Since when you make an occasion on Facebook, the stage constantly reminds your clients, in their notice focus, that your occasion is up and coming, expanding the odds they’ll take part when the time comes.

Significantly more important, it demonstrates their companions and individuals in your general region that your occasion is going on as well, and springs up in their notice focuses — along these lines extensively expanding your natural reach!

And you don’t need a paid, ticketed occasion to utilize this element.

Have a deal coming up? Make an occasion.

Need to help individuals to think to remember your business on Small Business Saturday? Make an occasion.

Think about the occasion’s logbook like an all the more amazing News Feed and post content to the occasion posting as well.

2. Utilize area labeling and propelled seek usefulness

On Twitter, area matters. As an entrepreneur, you can use Twitter’s longing to be a “nearby” stage by utilizing a portion of its area-based highlights further bolstering your advantage.

First, when you’re posting another tweet, make a point to flip on the area setting (it would appear that a guide stick) and check the area of your business.

This usefulness causes individuals seeking adjacent to find your content all the more promptly.When you need to discover potential clients, you can utilize Twitter’s progressed search instead. Set an area (maybe your town or state), at that point include any catchphrases individuals may use about items or administrations you offer, and bingo: you’ll see the tweets of individuals close you that might be keen on your business.

For instance, in the event that you claim a pizzeria in Washington, D.C., you could run a scan for “need pizza” close to the city.

And simply like pizza topping alternatives, the potential outcomes with this apparatus are interminable.

3. Utilize hashtags

It might amaze you, however, I’m not the greatest devotee of hashtags. They have incredible utilization; however, I get miserable when individuals don’t realize how best to utilize them or utilize them unnecessarily in each post.

Be that as it may, occasions like #Thanksgiving, #BlackFriday, #ShopSmall, #CyberMonday, and #GivingTuesday are perfect occasions to utilize hashtags in your posts. Your potential clients, contributors, or participants are tapping on hashtags they see in different posts, driving them ideally to locate your content.

So, make a point to incorporate those #hashtags in your vacation duplicate (especially on Twitter!)